Twitter clients for business: Why so few?

With more businesses taking advantage of engaging with their audiences via Twitter, I’m shocked at the lack of free clients out there. Of course small businesses or companies with one person manning the social media helm can manage just fine with clients like Tweetdeck or Seesmic, but what about those businesses that have teams of people answering customer questions and concerns online?

What works best for teams in that situation has been CoTweet. The ability to easily assign tweets to others to respond to makes life so much easier. You can also check past conversations to see if the person has tweeted the account previously and who dealt with them. Where CoTweet was lagging was the ability to monitor conversations, which is why it’s best to use it with a client like Tweetdeck.

Game changer?

Thursday morning I saw an email from Hootsuite‘s Ryan Holmes, announcing “teams can now coordinate tasks with increased efficiency and reduced hassle with the ability to assign messages to team members and share columns within teams.”

I immediately thought, ‘finally!’ Now teams can assign messages which at first glance looks like it’ll be a game changer for businesses using Twitter. Coupled with a Tweetdeck-like interface, plus the great functions of CoTweet, Hootsuite allows companies to do their job from the web, and with one client.

Competition coming?

There are so many mobile Twitter clients and they seem to pop up quite regularly, but I wonder where’s the competition for the business users out there? Is there not enough demand? Until then, Hootsuite will probably see a rise in users as those with CoTweet migrate over to see if it works for them and I predict many will stay.

Advertisements

About Sean Bailey
Social media specialist who also happens to be a tech geek that's addicted to reading, movies, music, sports and coffee. Anything said on this blog is my opinion (obviously).

One Response to Twitter clients for business: Why so few?

  1. Pingback: Tweets that mention Twitter clients for business: Why so few? [blog] #hootsuite #cotweet -- Topsy.com

What's your opinion?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: