Twitter wants you back.. but not that much

Uncle SamIf you’re on  Twitter you would have received an email from @Biz, @Ev, & @Jack this morning.

I found it wasn’t so much a “New Year’s Resolution” post, but more one that aims to get people who have signed up for the site, to start using it again, while promoting the use of the twitter website, instead of 3rd party applications that have become popular with more avid users. Dave Fleet brought up a good point in his post this morning. He said four points are a bit basic, and that there is so much more to entice people to use the site, so he came up with 25 extra suggestions.

If I had stopped using the site because I didn’t have a network of people around me who “got it” I don’t think these few points would entice me to come back, and it comes across as a bit desperate. What do you think?

Our resolution is to help you get the most of out of Twitter this year. To start, we thought we’d send this note with four simple suggestions. Come on by our web site to try these out anytime!

1) Follow your interests. We’ve found that the people who enjoy Twitter most tend to follow a variety of accounts: friends, family, people in their profession, local shops and events, and most importantly, people who share their passions.

2) Get specific. Like sports? Follow your favorite leagues, teams, players, coaches, commentators, writers and fellow fans. Love food? Follow chefs, restaurants, critics, bloggers, specialty shops and respected foodies.

3) Don’t panic. People turn to Twitter during emergencies. Snowstorms, power outages and fires are just a few emergencies where Twitter may be helpful. Search for #hashtags and follow local civic accounts to stay informed.

4) Return to Twitter. There are about 200 million accounts on Twitter now – that means new interests, new voices, and new ideas every day. We offer services in seven languages, apps for most devices, and SMS worldwide.

About Sean Bailey
Social media marketer who also happens to be a tech geek that's addicted to reading, movies, music, sports and coffee. Anything said on this blog is my opinion (obviously).

One Response to Twitter wants you back.. but not that much

  1. Dave Fleet says:

    It did feel a little light to me – it wouldn’t have been too hard for them to come up with a few more suggestions.

    The ‘come back’ line seemed weak, too – the volume of people using Twitter is one reason to use the service, but I think for many people it’s the lack of insight into the potential value that’s there for them.

    I know the email wasn’t aimed at people like you or me, but I think it could have been a lot stronger.



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