Facebook unveils new pages

FacebookFacebook gave everyone a sneak peak at the new fan page design about two months ago, then went down for a period of time, causing some to panic. Yesterday, Facebook officially unveiled the new changes, which are here to stay and I have to say, so far I’m pretty happy with them. Here are my early thoughts:

1. Separation of profile and self: Of all the changes, the one I like most is the ability to switch between my personal profile, and the pages I manage. Just because I manage a Facebook page, doesn’t mean I shouldn’t be able to answer questions or comment on it as myself, especially for energi PR’s Facebook page, where I want to comment on posts, photos or videos from time to time. Now I can.

2. Photos become more important: With the redesign, photos now appear at the top of the page, similar to the personal profiles. This means your page’s photos will be the first thing people see when they visit a brand’s wall, so it may be a good time to start snapping to keep it fresh.

3. Showcase your page admins: With the option to showcase page admins on the page, brands can add some transparency, where it did not exist before. However, the only concern I have is that Facebook is a different beast from Twitter, where privacy is concerned. Personally, I’m not 100 per cent comfortable with people viewing my profile, but others may be.

4. Peer pressure: When I see a friend of mine has “liked” a page, I’m inclined to check out that page myself, and I may “like” it as a result. This has always existed, but now it also includes the pages you have both favourited. It is also a bit higher up and taking advantage of that valuable real estate on the right column of the page.

5. Notifications: With the new setup mirroring a personal page, there is also the option of emailing notifications to the admins when someone comments, joins, etc. My issue with this is there doesn’t appear to be a way to add an email account other than the one you signed your personal account up with. I would much prefer page notifications to go to my work email, and not my Hotmail.

What is your initial reaction to the page changes? What do you hope to see in the planned changes over the next few months?

About Sean Bailey
Social media marketer who also happens to be a tech geek that's addicted to reading, movies, music, sports and coffee. Anything said on this blog is my opinion (obviously).

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