My top 5 non-fiction books of 2009

I’m a big fan of fiction novels, but I like to throw in non-fiction every once and a while. I had too many non-fiction books that I wanted to include, so non-fiction got its own list. Here are my top 5 non-fiction books of 2009, what are yours?

NUMBER FIVE

Black Berry, Sweet Juice: On Being Black and White in Canada

Black Berry, Sweet Juice was the third Lawrence Hill books that I’ve read. This one was a bit different from the other two because it’s obviously non-fiction. This book allowed Lawrence to draw specifically from his experiences as he went around discussing the topic of being of “mixed race” in Canada. This is a great book for everyone to read just so you can simply understand the experiences that people who are sometimes divided between two halves of their family’s history. It was a great read for me too because if my future is lucky enough I’d like to have a family with my girlfriend who is Punjabi. The book focuses on black and white mixes, but a lot of similarities would hold true for any race mashup. If you pick this one up just beware it’s not like Hill’s other novels; sometimes it can get dry, but overall the message he’s trying to get across is the most important.

NUMBER FOUR

Here Comes Everybody

I read Here Comes Everybody earlier in the year and it was a great help to understand the power of people collaborating in social media. This is also a great boook for anyone in communications/marketing who want to know the influence that social media can have on people. Well written book too. Highly recommended!

NUMBER THREE

Blink: The power of thinking without thinking

Blink by Malcolm Gladwell is a book that takes a deeper look at how we make decisions. This is a great book to read every so often to remind yourself of what you’re decisions are based on. It’s so easy to get caught up in certain marketing tactics that we don’t even think twice. I like books that dive into how the mind operates and this one does it quite well with great examples to back it up. Some non-fiction can be dull and boring but Gladwell’s writing is conversational and begs you to keep reading.

NUMBER TWO

The Tipping Point

The Tipping Point looks into what makes things go from obscurity to extremely popular. This book was surprisingly published in 2002, but it’s still relevant today. Examples look into how exposing your product, business or idea to connectors or social influencers can help spread your reach more than not having a targeted approach. How the book is still relevant is with the growing popularity of Facebook, Twitter and even blogs. The ability to spread your opinion is easier than ever. Everyone who takes part online has the potential to become an influencer. Even though the book didn’t have the social media elements, many in the community still boast about its worth for businesses to read because of its continued relevance. As with Blink, The Tipping Point is also easy to read and a surprising page-turner for a non-fiction book.

NUMBER ONE

Groundswell

Back in June I wrote a review on Groundswell on Burn After Blogging. At the time I was freshly done school and finished my internship so I was in the mindset of a student. After reading the post the main points I wrote about from the book still hold true. Case Studies give examples of how companies have successfully used social media; the post method helps break down how companies can implement their social media strategies; the social technographic profiles give great insights into how specific demographics are using or not using social media.

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